Souls of knowledge management is not a panacea, KM business without the right strategic objectives, if not properly resolve the human side face the dilemma of combining technology, KM may be thrown into the trash - this paper five cases are noteworthy.
Knowledge management for large enterprises now have the basic concepts are also able to realize that knowledge management is indeed a powerful tool to enhance the competitiveness of enterprises. Although many people have explicit knowledge, tacit knowledge, learning organizations, the letter catchy term, but fear the boss of the moment, or little knowledge of the promotion of KM; or not enter, or kept off their feet, to reduce the knowledge Management should value.
Some enterprises will want to be too simple knowledge management that build the Notes or the Exchange platform for employees to share Office document files, and then designate a Chief Knowledge Officer (CKO, Chief Knowledge Officer), and then run several knowledge management the book club, that is knowledge management.
Things, of course not so simple.
KM should not be taken lightly push
Many of the staff responsible for promoting the KM first encountered practical difficulties is that in the end only benefit any information into the Knowledge Base? Information filtering, sorting, classification, there is no principle can refer to? The second common problem is how to encourage employees to share and willing to contribute? What incentives can refer to? How the system integration and performance? In addition, when the company has been a part of e-knowledge is complete, access control should be how to prevent the outflow of the employees, to file the hands of competitors?
Knowledge-sharing or protection, has practice management needs and concerns. But most importantly, if there is no reason why the first companies to promote KM clearly defined strategic objectives, it is easy to mistake the next Fan "someone's pet" or "overkill" of problems, then we may all end up to the original Knowledge has become a pile of Garbage!
Someone's pet core competitiveness is not clear
"Someone's pet" of problems, mostly resulting from their core competencies (Core Competence) ill-defined, let us look at specific cases.
Case 1: Shanghai Yonghe King soymilk, has been successfully developed in China chain management system. Had to develop the chain system, the formula must be written into all kinds of flavors, "Standard Operating Manual", the owners are worried that once standardized, staff turnover will be taking its Know-how, and to train more potential competitors. Introducing the international financial resources in, a measure of its advantages and disadvantages, decided to take a more open strategy, entirely written Biaozhun Hua's operating procedures, complemented by intensive training programs for staff, Zhongyushiqi successful in quickly Fazhanchengwei covers Shanghai, Beijing's Daxing chain pathway.
Case 2: Taiwan's business network in a home shopping industry who have a variety of page specification, ordering process, feedback mechanisms such as the production of standard procedures into the web page, Bu Guoque Huaiyiziliao outflow to Jingzhengduishou may Yijing, Yin Wei seems Jing Zheng opponents to sneak into the company as employees recently, the standard procedure of its specification data acquisition upon completion of the separation, so that continued loss of competitiveness, operating performance deteriorating, so the industry plan to all of the standard operating procedures, adopt a strict reading them altogether restrictions and encryption measures to improve the competitiveness of the phenomenon of a gradual loss.
Many businesses have become accustomed to "hold back" approach to maintain a competitive advantage, but also to see things in the end retained on the right or wrong.
Shanghai Yonghe King milk taste is the core competitiveness? Internet companies a reason for poor performance, because the standard operating procedures and web design process due to the outflow of it?
By Tiffany King's case, the rapid development of chain systems and logistics systems, staff training mode, is the key to its success, taste loss formula, and the competitiveness of its core fundamentally no direct relationship, or McDonald's employees in the work-study students, not to have become a potential competitor of McDonald's?
Case of an Internet company, just let new employees to reach out to core competencies from that to information, is showing internal controls and contract law services staff side management measures, there is no comprehensive plan, sufficient seeds of future failure seed. And the Internet company's weak operating performance, I am afraid its business model and charging bias is the major reason for pride in the industry standard workflow procedures for loss of or not, in fact, sluggish business conditions and no direct relationship.
Overkill, do not understand human nature and technology area
"Overkill: it may be human nature, science and technology issues arising from surface and solving is not a correct understanding.
Case 3: a domestic electronics OEM manufacturers, to prevent the outflow of core R & D knowledge, build a complex information system, the various layers of encrypted files is not permitted without authorization store colleagues, modify, print, upload, download, The editing of any action, we need through the "File System Control Center" to sign the nuclear process "verified before publication, printed or circulated. But in a second Information Center Inventory were surprised to find that employees can file for E-mail folder files in the way, transmitted to servers outside the company, and a number of designs have been flight.
Although information technology can protect important files Buzhi Yu lost or copied, but still not 100% prevent theft and break caring people, spent a lot of money by the build layers of protection and centralized control of the inconvenience, but sometimes more caring people want to challenge and stimulate the ambition to break, only through the legal side of the norm, and for the conduct of the examination and long-term supplementary education in order to reduce the probability of outflow of the core knowledge content.
Between line to avoid diminishing marginal utility
The level of knowledge and information value, not in the rich or not, but that is timely, appropriate manner, too. Enterprises will build a rich knowledge base, to attract creative colleagues on the line or reading; or active form of electronic newspaper delivered to colleagues in the mailbox. Regardless of form, must be a clear understanding of the knowledge content of diminishing marginal utility, Knowledge and Garbage often the difference between a fine line between.
Case 4: A manufacturing industries across the Taiwan and mainland China have the Intranet system and build a complete Notes database, is the progressive implementation of KM plan database for KM colleagues, quite a lot of due diligence of the input database, but found in very low utilization rate of employees. The typhoon also makes the owner's good intentions to promote KM greatly reduced the staff there is no consensus on the KM, the work of colleagues enthusiasm gradually reduced, so that the hard build the KM system, the surface more and more like a formulaic effort.
Case 5: A business colleagues, knowledge management, there is a substantial interest in new knowledge, keen to play the role of communicators from time to time to the latest information, new knowledge industry, and personal experience feelings, to e-newspaper form sent to all company stationary colleagues, but they inadvertently discovered one day, its hard editor of the newsletter was identified as disturb the work of several colleagues spam (Junk Mail), readily Jiu threw "recycle bin" ; deleted, so that the peer disappointment.
A well-planned, KM rich knowledge base, but can not lead to colleagues interested in the use of information technology can no longer solve the problem. Only through community operation mechanism and performance appraisal system with the actual combination of enthusiastic participation is the key trigger colleagues. The enthusiastic colleagues to email colleagues in the various wealth of information, if not the correct form, not the right time, delivered to the hands do not need, it is likely to become another man's junk.
If the promotion of KM process, place the following types of signs, it can get special attention, because your Knowledge will most likely be in the near time Garbage.
Knowledge management become the seven signs of spam
First, knowledge of supply and demand imbalance, expectations vary.
Knowledge of the supply side and demand-side, have different perceptions of each other, excessive expectations, often disappointing start. For example, the source company just to continue to expand the knowledge base, I hope lots of learned new knowledge workers, do not ask why the demand for employees new knowledge; or lots of creative businesses want employees to share, but not allow employees to share knowledge, to lift the threat of flu, will make knowledge management encountered great obstacles to the promotion.
Second, the outdated and can not immediately convey knowledge.
Knowledge of the benefits are time-sensitive. But the "timeliness" in the definition, referring to the users need the time, rather than the time happened to the information, news and history Douyou its value, but users need to access the data under certain conditions Mouzhong, Que can not immediately respond to his complete information, knowledge transfer results will be significantly reduced.
Third, solve practical problems or effective.
Knowledge of the content on the workers in the work if you can not produce real help to solve a specific problem, or to assist decision-making support, even with more information, at most, only Bale played the role of the library.
Fourth, not the right situation, not the correct form.
R & D-based and marketing-oriented companies, need to collect information and knowledge development course to be different; the rapid development of the enterprise, and organized the burden of enterprises, the knowledge transfer methods should be used, is also different. Knowledge, newsletters, discussion boards, document libraries, e-Learning tools such as knowledge of different content are also different areas of application and application time.
Fifth, the transfer to the wrong person.
Production, marketing, human capital, R & D, financial and other business functional, or project members, the knowledge needs of different course, absolutely can not meet all the needs of specific knowledge should be limited scope, limited functionality, the provision of the most complete content. This is precisely why the recent enterprise portal (EIP, Enterprise Information Portal) and knowledge management system so closely related reasons.
Sixth, the use of low knowledge base.
No matter how you consider the fine, how deployment of the full, a bar to drink without user knowledge base, there is no value at all.
Seventh, no effective diffusion, dissemination and sharing.
E-business knowledge to the ultimate goal is to quickly spread, disseminate, share and enjoy their cost. Therefore, access control within a specific staff for specific knowledge sharing and distribution, should have full freedom, to protect the data encryption and related technologies, is another issue. If you just want to record and store documents and files in the past, then you really need document management functionality should only be just.
KM to create a knowledge-based enterprises
Knowledge-sharing or protection, representing the two extreme measures, to be in different situations, to play a different role. To share strategies, should the community (Community) started the business, whether actual or virtual community, need to create a well-coordinated groups (Collaboration) environment, to take protective strategies, information security technology should surface, then the legal contract with employees face in order to achieve concrete results.
In between sharing and protection, Knowledge, or the value of Garbage is often very subjective and different time, different objects may have different interpretations. In the process of e-business, first learn how to locate a good sense of proportion above, avoid Knowledge into Garbage; further, the eyes of others Garbage converted into their Knowledge, may qualify as a true "knowledge enterprise" ; right?
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